Picsart × Surface Media - OOH Campaign Overview

Picsart is a leading global creative platform empowering millions of users to design, edit, and share visual content. Positioned at the crossroads of technology, creativity, and visual culture, the brand actively engages with urban audiences through bold and impactful storytelling.For its Paris campaign, Picsart chose to place its trust in Surface Media to deploy a premium outdoor advertising strategy across four high-impact wallscapes located in key Parisian neighborhoods.

By leveraging Surface Media’s curated network of premium storefront displays, the campaign successfully translated Picsart’s digital-first DNA into the physical city space, ensuring strong visibility, cultural relevance, and alignment with the brand’s creative universe.